had the largest share-nearly eight percent-in the nation's $14-billion-a-year casino-gambling industry, and in 1995 it was operating more casinos in more markets, 15 casinos in eight states, than any other casino company in North America. Harrah's later opened a casino-hotel in Atlantic City and expanded rapidly in the 1990s, as casino gambling spread to half the nation's 50 states. William Harrah parlayed a Reno bingo parlor into a company, Harrah's Entertainment, Inc., consisting of Nevada casinos, hotels, and nightclubs that brought in nearly $200 million a year before his death in 1978. Guaranteed, by delivering comfort, action, shot to win and hospitality (C.A.S.H.)-to-the-MAX through enthusiastic, highly trained, friendly, attentive and empowered employees who have pledged to provide unsurpassed entertainment and service to every guest. The company's mission is to build lasting relationships and create A Great Time, Every Time. Harrah's Entertainment's vision is to offer exciting environments and to be legendary at creating smiles, laughter and lasting memories with every guest we entertain. SICs: 7011 Hotels and Motels 7999 Amusement & Recreation Services, Not Elsewhere Classified Stock Exchanges: New York Chicago Philadelphia Pacific
